realme C35 Brings Solid Quality with the TUV Rheinland High Reliability Certification

      

realme’s hottest selling realme C35 comes with an international stamp of quality in the price segment

There are many things you can consider when purchasing a new smartphone: camera performance, display size, design, and many other aspects. However, the most weight in the decision should be given to the quality of the tech that you are purchasing. Purchasing new tech is an investment which is expected to be long-lasting. Performance issues and physical frailty can really dampen the experience of using your new smartphone. The realme brand comes with a long legacy of high quality products. This is why the realme C35 comes with an internationally acclaimed TÜV Rheinland High Reliability Certification which acts as an assurance for realme customers that the product they are about to purchase is durable and worth the investment.

TÜV is a German business consultancy which specializes in certifying compliance with various safety and qualification standards. With over 20,000 employees working in subsidiaries, laboratories, and testing centers across the world, TÜV Rheinland aims to ensure quality and safety for an increasing number of new products and technologies in more new markets. Certificates provided by the international testing body are accredited globally by a variety of national standards organizations. Currently, TÜV Rheinland has issued approximately 23,000 valid certificates for companies worldwide for quality management alone.

The process of getting a product or system certified by TÜV is fairly simple. Working together with TÜV the organization needs to get its product or system tested and audited. Once the product passes the inspection, a product certificate is issued which re-affirms the product has met the required safety and quality criteria. A test mark is also assigned by TÜV which can be used in corporate communication by the organization. Being the blueprint for smartphone quality, realme collaborated with TÜV Rheinland in order to create the Smartphone High-Reliability Certification.

 

TÜV Rheinland and realme worked together to create SOPs that would be used for testing and quality control across realme’s complete range of smartphones. This new certification soon became the quality standard benchmark for smartphone brands in major world markets. The process of gaining a TÜV Rheinland Smartphone High-Reliability Certification involves 23 major tests overall. 10 of these tests relate to daily use scenarios such as wear and tear or drop impact, 7 involve extreme environments such as extreme humidity, extreme temperature, or voltage fluctuation, and 6 tests assess the reliability of the system’s components. When taken together these tests provide a holistic evaluation of the quality of the assessed smartphone.

For realme, smartphone build and performance quality are of paramount importance. The tech-democratizer has developed a 6-stage smartphone design process for how their handsets are designed, developed, and tested. Every step in the process is shadowed by the quality control team who have the authorization to redesign any product from scratch is it does not meet the standards that have been set. Even after all of this rigorous quality testing, the realme C35 comes with additional protection for its screen provided by a layer of Panda Glass coating, giving you added protection against cracks and scratches. The realme C35 isn’t just a durable device, it also has a host of incredible features. Featuring an exciting Glowing Silk Design, an advanced 50MP AI Triple Camera setup, massive 5000mAh, and so much more, the realme C35 delivers superior value and benchmark quality in its price segment. 

 

Bagallery marks history by doing the most successful fashion and beauty exhibition in Lahore

               

 

Bagallery Glam Fest successfully hosted Pakistan’s biggest beauty and fashion exhibition over the course of the weekend, closing on a high note on 25^th and 26^th June 2022 at Lahore Expo Center. The response lived up to what organizers were expecting and the event truly gave visitors a one-of-a-kind, seamless shopping experience.

The highlights of the event were; more than 120,000+ visitors, 1.5Mn+ pictures, stories & videos taken and shared, 500+ brands were available for an amazing shopping experience, 10 fashion shows & 6 makeup classes were attended by the audience, and 500+ influencers & celebrities participated.

Mina Salman, Co-Founder of Bagallery, while addressing to the press said that she is delighted to see the turnover of women that came out of their homes to experience the most instagrammable event held in Lahore and she is happy with the progress made by Bagallery over the past few years with the support of the team, partners, and customers.

Salman Sattar, CEO of Bagallery expressed his views on the successful event: “This is the second event we have successfully organized this year, it’s part of our strategy to ensure sustainable growth as the beauty and fashion leader in Pakistan. Glam Fest Lahore gave us an opportunity to reach out to new customers in Lahore as we expanded our operations this year in the region.”

More than 120,000 attendees came together to attend the event and enjoyed multiple activities such as fashion shows, influencer meet-ups, celebrity interactions, makeup classes, skin consultations, hairstyling, food stalls, and much more along with a smooth shopping experience thus, making this two-day event a success.

In a First, realme Products to be Available on Foodpanda

         

realme becomes the first-ever smartphone brand in Pakistan to collaborate with Foodpanda to get their products to realme fans all over the country.

 

In the internet-powered world that we live in today, people have gotten used to quick gratification of their wants and needs whether that be a sandwich for their hungry stomach or the latest smartphone to hit the market. Foodpanda is a dominating figure in the food and grocery delivery sector in Pakistan, allowing you to browse countless restaurants and shops to get your favorite products delivered to your doorstep. Until now, while you could browse through a few tech options, no smartphone brand had a presence on the Q-commerce platform. Recently, realme Pakistan has entered in a strategic partnership with Foodpanda in order to make its products more readily available to potential customers.

 

This new development is great news for fans of the tech democratizer as they can purchase their much-liked realme products from the comfort of their homes and receive their brand new smartphones the very same day. Established in 2018 by Sky Li, realme as a brand has shown a deep understanding of what its consumers want with its range of high value for money smartphones that feature next-level technology at economical prices. The smartphone brand also goes above and beyond to remove barriers for customers to purchase its products through alternate delivery and payment channels such as with this partnership.

 

Through this partnership, realme fans in five major cities across the country including Karachi, Lahore, Islamabad, Faisalabad and Multan will be able to log onto the Foodpanda app and browse through the entire realme catalogue including AIoT. Through the activation of brand stores in different areas, the aim of this partnership is to allow realme fans to purchase their desired products through two alternate payment channels (Cash on Delivery and Online Payment) and receive their products in the staggeringly low time of 30 minutes. This new partnership will act to target product availability area-wise and ensure that areas with high demand of realme products get catered to according to their needs. realme hopes to connect the open market with the massive potential of the q-commerce market in order to create a valuable shopping experience for its loyal fans.

 

This is an exciting time for tech enthusiasts in the country as realme and Foodpanda work together to tear the barriers preventing the adoption of new technology in the country further down. realme has had an eventful year of coveted releases so far in 2022 with the debut of the high value for money 9 series phones (realme 9i and 9 Pro+) as well as the budget-stunner, realme C35. The smartphone brand does not plan to slow down by any means with two to three more phones expected to join the release slate before the year comes to a close. With a commitment to maintaining quality, realme has service centers in major cities across Pakistan so new customers coming through Foodpanda can rest assured that they will be able to avail support from realme if the need arises. Consumers can expect realme products to drop on Foodpanda soon so keep your eyes peeled for realme to make its big debut on the Q-commerce platform.

  

“An Import Ban on CBU Condition Smartphones Will Boost the Local Assembly of Smartphones in Pakistan” – Syed Mashood Hassan, Country Director, realme Pakistan

      

The Country Director of realme Pakistan sees the CBU import ban as being beneficial for smartphone manufacturers in Pakistan

 

Increased taxation on the import of mobile phone parts was recently announced in Pakistan. The policies that authorities had been enforcing previously encouraged the import of mobile phone parts by granting relief from import taxation to smartphone businesses. This resulted in an influx of smartphone / technology brands setting up local manufacturing plants in the country including realme, the popular Chinese technology brand which opened its assembly plant earlier this year. All of this increased market activity was instrumental in increasing the overall market share of the smartphone market up to USD 250 million and creating a plethora of jobs for the local population.

 

With inflation on the rise, the government is taking necessary measures to try and remedy the situation. The increased taxes being set are dependent on the phone’s price bracket with the tax increasing proportionally to the price range. realme Pakistan has had a great year so far with the launch of its realme 9 series, the realme 9i and 9 Pro+, as well as the latest budget C series handset, the realme C35.

 

realme Pakistan’s Country Director, Syed Mashood Hassan shed light on the recent changes happening in the smartphone industry and discussed how increased taxation will affect the state of the smartphone market. According to Syed Mashood, the increased taxation on imports of mobile phone parts will have an effect across the smartphone market as well as consumers. Unfortunately, the end users will have to bear the brunt of this policy change. However, realme fans need not worry as the tech democratizer stays true to its promise of delivering high-end tech in an affordable package and is working hard to ensure its products stay affordable for consumers.

Users that are on the fringes of the premium segment might abandon the segment and trickle down into the mid-range and budget smartphone segments due to the increased burden of costs. This is an opportunity that can prove to be beneficial for realme as users who were more acquainted with premium-priced brands will start to look towards high value for money brands like realme that can deliver similar specifications at a slightly lower price point.

 

In the past few months, the value of USD is frequently appreciating in comparison to the Pakistani Rupee (PKR). This has had a devastating effect on the buying power of consumers in Pakistan as goods and services are becoming more expensive without an adjustment in income to balance it out. realme is doing its best to maintain the buying power of consumers by offering alternative channels to purchase its products.

 

The tech democratizer has collaborated with Bank Alfalah and other offline channels in order to offer its customers the Buy Now, Pay Later (BNPL) facility which allows customers to purchase a smartphone with delayed payment. Alternatively, realme is offering increased support to its other partners that offer the facility to purchase their products on an installment basis. realme’s goal is to minimize the effect on the buying power of consumers and allow them to purchase their products at a markup of 0%.

realme’s progress in the last quarter has been on the rise, increasing 45% with respect to sales since January 2022 and garnering a great response from customers especially after the launch of the realme C35 and they plan to continue to go strong in the latter half of 2022. The brand’s focus will be on releasing three to four new smartphones with 4GB / 128GB and 6GB / 128GB specifications for its Gen-Z audience. In August this year, the incredibly exciting realme Fan Fest 2022 will be taking place. Syed Mashood hopes that it will be a fun-filled event for loving realme fans and give the skeptics who have not had an experience with the realme brand a chance to experience their products and fall in love with realme as well. Recently across the border, our neighboring country opened the world’s first realme Global Flagship Store. With realme’s trajectory of growth so far, realme Pakistan is eager to follow in their footsteps so realme fans can enjoy the ultimate realme experience. 

The reduction of consumer buying power can definitely prove challenging for smartphone manufacturers in Pakistan but it is not a challenge that cannot be overcome. It is important for brands to adapt to changing situations and facilitate their consumers wherever possible. realme Pakistan will strive to continue its commitment to provide superior value to its consumers and do what it can to lift the burden off the buyers in the market.

Free Fire unveils new logo ahead of its planned brand refresh in July

       

●        The new Free Fire logo gives players and fans a preview of what to expect during its brand refresh in July.

●        Free Fire’s dynamic new look will excite its global community and give them a game they can continue to resonate and grow with over time.

 Garena has unveiled Free Fire’s new logo, ahead of its official brand refresh this July. The new Free Fire logo will retain key details fans and players are familiar with - the iconic Free Fire knife - while also evoking a more modern and dynamic look that matches the energy of Free Fire’s evolving global community.

Refreshed logo inspired by Free Fire community

Building on Free Fire’s first-ever global brand campaign last year, the new logo reflects and strengthens the game’s distinct Battle in Style identity, echoing the stylish, youthful and free-spirited nature of players and fans.

“Our global community has always been the driving force behind every change we bring to Free Fire. Through this brand refresh, we hope to create a signature art style unique to Free Fire, enabling them to enjoy a more immersive and inclusive in-game experience,” Harold Teo, Producer of Free Fire, Garena, remarked. “The new logo is just one part of Free Fire’s new look and we can’t wait to share more exciting updates in the coming weeks.”

More stylistic changes in store

Players and fans can look forward to a host of other visual element changes which will be rolled out over the coming weeks. These include:

●        A new font family “Garena Free Fire”, a.ka. “GFF”, co-created by famed type designer, Akira Kobayshi.

●        A brand new set of brand graphics inspired by the new Free Fire logo and in-game UI, set to add more realism and intensity to gameplay. 

Stay tuned to Free Fire’s social media channels for the latest updates.

Free Fire can be downloaded on both the Apple iOS App and Google Play store.