realme Will Create 15 "1 Million Shipment" Markets Within the Next Three Years While Entering the Second Stage of Entrepreneurship

     

Sky Li, realme’s Global CEO and Founder detailed realme’s future plans in an open letter released ahead of the 828 realme Fan Fest

 

realme is fast approaching the four year anniversary of its debut as an independent brand in the smartphone market. The upcoming occasion of the realme 828 Fan Fest provides a wonderful opportunity to appreciate the long, arduous path the tech democratizer has taken to reach this stage and look forward towards what realme has in the pipeline. realme started off with the mission to empower the next generation of youth by providing them with access to leap-forward technology and trendy design concepts. Over 140 million loyal fans around the globe have been satisfied with the innovation, accessibility, and community that realme brings to the table. The task that realme had entering the market was an intimidating climb, with a highly saturated mobile phone market awaiting them and long-established players occupying the majority of the market.

 

Possessed by the “Dare to Leap” spirit, realme persevered in their quest to fulfill their mission, never faltering along the way. The desire to serve the youth with the innovative tech and design they need helped fuel the rising smartphone brand to keep going despite any challenges. As of now, realme still remains the only smartphone brand that is fully focused on the youth and empowering them to get ahead. With the complex and ever-changing market landscape that realme has found itself in, it is pertinent to ask whether the global smartphone brand can maintain its pace of growth, continue to surprise its user base, and mold itself according to changing times and economic conditions. After analyzing its global strategy, Sky Li is confident that they will be able to rise to the challenge.

 

Over time realme has gained confidence as a brand with its fan base sprawling across the globe. At present time realme has a firm foothold in the global smartphone industry and data shows that their comprehensive market rollout has been remarkable effective. While it is fun to recall the glory days of past, realme never dwells on them for too long as it has a forward-thinking focus. According to Sky Li, “realme is now entering its second stage of growth as a startup, and in this next phase of our journey we will further refine our focus on targeted, long-term growth. This means an added focus on product quality and market focus”. In order to better understand this new strategy, we have to delve a little further into what strategic changes realme is going to make going forward.

 

On the product side, realme is going to adopt the “Simply Better” strategy which will place a premium on product by increasing investment in R&D by 58% year-over-year in order to further advance its abilities of making essential tech innovations more accessible. With this strategy, realme is placing a greater emphasis on its number series of phones, which have famously been realme’s vehicle for tech-democratization in the past and are realme’s most essential product line. Number series phones pack high-tech features into a visually attractive design with an affordable price tag. In addition to an increased focus on improving product quality, realme will also be streamlining their operations by pooling their resources into global unified development to be more in line with the “Simply Better” strategy. Product improvement is seen as the cornerstone of realme’s growth moving forward.

 

The market side will be seeing positive changes as well. Now that its core markets have been defined, realme will place a new emphasis on stability over expansion. This new market focus goes by the name of “Market Cultivation” strategy, which will place particular focus on its two 10-million shipment markets while working towards building a core of fifteen 1-million shipment markets. Currently, realme has seven markets with annual shipments exceeding 1 million units with a spot in the Top 5 in certain markets. realme isn’t afraid of dreaming big and stands strong in its belief that it can climb even further to the very top.

 

The broad market uncertainty that the industry is currently facing does not phase realme. The smartphone brand is confident in their place in the industry and believes that difficult moments do not last forever so it is important to keep persevering even through stormy weather. In today’s age, smartphones have made us more capable than ever with AIOT expanding these capabilities even further. The future realme is working to build is one where technology brings youth around the world closer and inspires them to do great things in their lives. realme will remain to see this dream into fruition, no matter how many years it may take.

realme Unveils its Production Process to its Community with a Visit to its Assembly Plant in Pakistan

           

realme’s Fan Meet up started with an informative factory visit and ended with thrilling rounds of bowling

 

Behind every successful business there is an army of loyal fans lending their support for its endeavors. For realme, the strong presence of its fans has always been felt in every step of the journey to grow to the heights that the smartphone brand has reached now. realme aims to maintain a certain level of transparency with its community of fans. Having them be aware of how realme operates, what goes into the making of realme devices, as well as realme’s core values is highly important in developing the tech democratizer’s relationship with its fan community.

 

For this reason, realme decided to pull back the curtain on Wednesday, 10^th August 2022 during its 828 Fan Fest celebrations and took a group of select fans to their assembly plant on the outskirts of the city of Lahore. This inside look was followed by an exciting hi-tea and bowling session at the bowling alley, Uptown LA. This Fan Meet up presented a wonderful opportunity for realme fans to mingle with each other and get to know the people in the community as well as familiarize themselves with the faces behind their favorite technology brand.

 

Fans gathered at realme Headquarters in Lahore at noon on Wednesday after which they were loaded into buses provided by realme to take them to the assembly plant. While on the bus, realme fans and employees took part in various, engaging ice breaker activities to set the mood for the remainder of the day and dispel any inhibitions that fans may have about socializing freely. Once they arrived at the assembly plant, they were taken inside to get a breakdown about how realme devices are made. The functionality of the plant was explained while the fans were taken through the production process of realme phones from start to finish. Fans even got to witness the testing machinery in action as they marveled at the durability of realme phones during the drop test, scratch test, and more.

 After exploring the factory to their heart’s content, the fan community was loaded into buses again to be taken to the final venue of the realme Fan Meet up – Uptown LA. The venue was decked out in realme décor to welcome the fan community with grandeur. Once at the venue, the community was greeted by the Country Director of realme, Syed Mashood Hassan, who delivered an inspiring welcome speech thanking the fans for their unwavering support during both smooth times and turbulent times and emphasizing the fan-centric approach of realme’s operations. A cake cutting ceremony was held with the participation of realme fans and employees to share the celebration. The floor was then opened for the community to hit the bowling lanes and roll out a new high score. A hi-tea buffet was also provided for fans to indulge in as they enjoyed their games. Each attendee of the realme Fan Meet up also left the event with their own personal goodie bag of giveaways.

 

While this may have been the first realme Fan Meet up of its kind, it certainly won’t be the last. As a brand, realme prioritizes getting to know its consumers so that it can cater to their interests as best as possible. However, it is equally as important that realme’s fans get to know the company on a deeper level to better understand the efforts they are making for them in the market as well as to acquaint them with the human faces behind the brand. Events such as these are essential touch points to deepen pre-existing bonds between a brand and its fans. Stay tuned for more exciting updates regarding realme Fan Fest activities throughout the month of August.

 

realme Earns the Honor of Becoming the Youngest Brand among BrandZ’s Chinese Global Brand Builders TOP 50 Awarded by Google and Kantar

              

In the vast sea of international businesses it is easy to get lost among the crowd but not for realme, the Chinese smartphone and technology brand. Since entering the market in August 2018, realme has surpassed global sales volume of 100 million and become one of the top six smartphone brands in the world in 2021 within just three years, earning the title of being the fastest emerging smartphone brand to achieve this. With the passing of every year, Google and Kantar come forward with their ranking of Chinese global brands to gauge the impact these brands have had on consumers in the global market.

For the first time since its debut in the international market, realme has made its way onto the Kantar BrandZ Chinese Global Brand Builders 2022 TOP 50. Not only was realme the youngest brand to break into the ranking, the tech democratizer was also given the special honor of receiving the award for Best Newcomer for Balanced Growth. Being placed on this list means that realme has finally transitioned from being a rising star in the industry to a brand with great global influence as the preferred choice of young people around the world.

 

As a brand, realme’s philosophy caters towards the global youth population, embodying the core values that they hold dear such as adventure, activism, and cost-effectiveness. In the past four years, realme has spread laterally into the market, introducing high quality products with leap-forward performance and trendsetting design to young users in 61 global markets. In the future, realme plans to dive further into its strategic markets with a focus on becoming more influential in those territories.

 

The rankings of the BrandZ Chinese Global Brand Builders Top 50 are based on a survey of over 1 million users across 11 countries which is used to compute the brand power score for each brand. A comprehensive analysis of the brand power score is used in order to put the rankings together. The BrandZ Chinese Global Brand Builders Top 50 provides a scale to measure the international influence of Chinese brands and has authority and credibility worldwide. Compared to last year, realme’s brand power has shot up by 20% in the 11 surveyed markets with a 70% growth rate in the seven developed markets that were surveyed. With its debut on the list realme has a brand power score of 294, ranking among the top 13 brands in the consumer electronics category. Developed markets account for 50% of realme’s calculated brand power.

 

In recent years, realme's global market share has continued to grow and its product sales continue to rise. In Q1 of 2022, realme has a global year-on-year growth of 13%, defying the trend in 14 markets. In some European markets, such as Spain, Greece and Czech Republic, realme’s market share has entered the top five, with an overall growth rate of 177%. The South and South-East Asian market has a good performance as well, with realme taking 16% of the share in India and entering the top three this year. South America, Middle Asia and other markets have also made breakthroughs, with realme being among the top 5 brands in terms of market share in Morocco, Peru, and Egypt among other countries.

 

realme was built with its own DNA of globalization and has successfully established an integrated global network of operations. In the future, realme plans to continue to deepen its global layout and continue to grow into a high-tech and trendsetting brand with global influence. realme has big plans for the Pakistani market as its low-cost, high-tech product line has wide appeal in the country and hopes to emulate the growth it has had in other markets within Pakistan.

 

realme 828 Fan Fest is Back with a Bang for Fans Who Keep it Real!

            

 

realme’s yearly 828 celebration is back with a bundle of exciting activities and offers for realme enthusiasts

 

As the month of August rolls around again, realme braces itself for the commencement of its 828 Fan Fest activities. This celebration serves to celebrate realme’s achievements throughout the year and to shower loyal realme fans with appreciation and entertainment. Last year, the 828 Fan Fest provided an opportunity to celebrate realme’s meteoric rise to the top as the fastest brand to hit the landmark of selling 100 million products.

 

It also provided a launching pad for the incredible realme GT Master Edition and realme C25s smartphones. The tag line for 2021’s Fan Fest was “How Dare You be You”, which delivered an inspiring message of not giving in to society’s judgments or restrictions on who you can be or what you can achieve. For this year’s Fan Fest, realme wants to push its fans to “Keep It Real” and explore their authentic selves. Inspired by this key message, realme plans to ramp up the festivities this year even further with activities planned throughout the month which are designed to engage their fans and community members.

 

Keep it Real Fan Meet-up

This gathering for realme fans is aimed at developing the authentic connection between realme, its team, and its fans. Lucky fans who attend this meet up from around the country will get a chance for a tête-à-tête with realme’s Country Director, Syed Mashood Hassan, in order to get to know more about realme and express their desires for the brand. They will also be invited to an exclusive lunch with the realme team where they can get to know each other and get a look behind the curtain to see the real faces that work hard towards making realme Number 01. The lunch will be followed by live entertainment in the form of standup comedy as well as some team building games which will be a great opportunity for realme fans and the team to mingle and strengthen their real association. Fans will be rewarded for their attendance in the form of exciting giveaways and prizes.

 

realme X CML Mega Azadi Ride

August isn’t just a special time for realme, it is also a momentous month for Pakistan as the Country’s Independence Day takes place on Sunday, August 14, 2022. In an effort to bring something new to its community, realme is partnering with Critical Mass Lahore in order to organize the first ever cycling marathon on the Independence Day of Pakistan. The Mega Azadi Ride will attract over 500 cyclists from all around Lahore who will be participating in a morning bike ride starting at 06:00 AM which will take them from the starting point of Liberty Roundabout to the end of the journey at Jinnah Library. realme wants to provide a platform for the Pakistani public to celebrate Independence Day in an active and healthy manner and show realme’s deep connection with Pakistan.

 

realme Music Party

Prepare to rock out in the sand and sun with realme’s first ever Music Party at the beach, taking place on Sunday, August 28, 2022. This event will be attended by a combination of people from the realme community, celebrities, media, photographers, and the wider realme network. Apart from show stopping musical performances, attendees of the party will have the chance to hear more about realme’s strategy for the future, get exclusive sneak peeks of unreleased realme products, and get a hands on experience of the realme product line through experience zones. A special honor will also be bestowed upon one lucky member of the community as realme will be giving out the realme Super Fan Award during the party. The realme music party is a gesture of appreciation from realme to its fans, giving them an unforgettable night of fun and dancing to repay them for their consistent support.

 

realme Super Brand Day Sale Event

The final gift for realme fans during this year’s 828 Fan Fest celebrations is the realme Super Brand Day Sale. Within the duration of this sale, realme fans will receive exclusive discounts and deals on realme’s smartphones and AIoTs. Discounts on products can go up to a whopping 50% for the week that the sale event will last for. This incredible sale will go live across various e-commerce platforms such as Daraz and AlfaMall.

 

realme fans have a lot to be excited about this August as the tech-democratizer has an impressive slate of activities planned for them to enjoy. With a mix of exciting discounts, huge giveaways, and enthralling events, there’s something for everyone during the realme 828 Fan Fest 2022!